AVID Ratings is a full-service customer loyalty management firm specializing in the home building industry. As a leading provider of enterprise-level surveys, organizational strategies, employee training, and proprietary solutions in the industry, AVID works with 220 homebuilders in the United States and Canada.

Joining AVID will:
• Lower your cost of sales by increasing referrals and repeat business
• Strengthen your brand for the long-term success of your organization
• Improve margins through better cooperation from homebuyers

AVID is also an active member of the National Association of Home Builders (NAHB) and Canadian Home Builders' Association (CHBA). AVID Ratings is proud to be the exclusive research provider for the NAHB's and Professional Builder magazine's prestigious National Housing Quality (NHQ) Award. In addition, each year AVID along with our partners recognize the best in home building throughout North America with the AVID Award program.

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AVID Publications

The Energetic Discipline Behind Professional Builder's Builder of the Year

"Ideal Homes, our 2010 Builder of the Year, offers lessons in energy efficiency, finances and quality control."

Talk with Gene McKown and your conversation will be spiked with terms such as leverage ratio and non-recourse financing. These are surprising terms for a self-described “poor country boy” who is a charity auctioneer, graduated with a degree in agriculture and was raised on a dairy farm in Oklahoma. But they’re also the language of one of the three owners of Ideal Homes, Professional Builder’s 2010 Builder of the Year. In partnership with his son Vernon McKown and Todd Booze — Vernon’s best friend from college — the three men have built a quiet dynamo in Norman, Okla., serving the entry-level market and first move-ups with a smart blend of quality assurance, customer satisfaction and energy efficient housing.

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Mr. Clean

"Steve Kempton, Taylor Morrison Homes’ West Florida division president, doesn’t look the part, but he has the same attitude toward dirt as the whirling dervish on TV"

Steve Kempton, Taylor Morrison Homes’ West Florida division president, doesn’t look the part, but he has the same attitude toward dirt as the whirling dervish on TV. His campaign for cleanliness — from sales office to job site — is a factor in his division taking the AVID Award for building divisions that close 300 or more homes a year.

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First-Time Frenzy

"While affordable housing is selling, be sure to maintain quality; which keeps customers happy."

With all the incentives going to first-time home buyers, it's no wonder that on the eve of incentives' expiration there's a feeding frenzy of prospects looking to cash in. After all, no home buyer should waste a good recession!




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