AVID Ratings Receives Rave Reviews for 2007 Conference Madison, WI - Released November 12th, 2007
The 2007 AVID Leadership Conference took place November 7th-9th in Scottsdale, Arizona and is being
called the best conference in the industry!
The conference started off with legendary Hall of Famer, Mike Ditka who delivered a compelling speech
on the importance of your employees having the “A.C.E. Factor” –Attitude, Character,
and Enthusiasm. Day two began with customer loyalty expert Chip Bell as he shared best practices from
his newly released book Customer Loyalty Guaranteed. Gary Heil closed the conference with a
riveting discussion on innovative leadership strategies. Roundtable discussions and panels were held
by many industry leading builders including Ashton Woods, Pulte (NYSE:PHM), Centex (NYSE:CTX), TOUSA
(NYSE:TOA), WCI (NYSE:WCI), Mattamy Homes, The Green Company, Veridian Homes, Regency Homes, Wilshire
Homes, Touchstone Homes, and John Wieland Homes.
In addition to powerful educational sessions by the 2007 U.S. AVID Award Winners, the winner and finalists
of the 2007 Canadian AVID Award were announced in a special presentation and ceremony. This year’s
winner for best customer experience in Canada was Mattamy Homes – North Halton. President Mark
Parsons graciously accepted the award in addition to the AVID Award – North America for best customer
experience in North America. The two finalists for the AVID Award –Canada included Mattamy Homes
– Peel and Avalon Central Alberta.
Founded in 1993, AVID Ratings is a full-service customer loyalty management firm, providing customer
loyalty research, organizational strategies, employee training, and proprietary solutions to the home
building industry. Serving over 400 companies throughout the United States and Canada, AVID Ratings
maintains the largest homebuyer survey database in the home building industry. AVID Ratings assesses
homebuyers’ experiences and then provides focused business solutions and training to improve referrals,
margins, and long-term customer loyalty.
